Are You Integrated Yet?
Change is in the air as the walls that so neatly separated paid, earned and owned media are slowly coming down. Is your communications team or agency ready for what’s ahead?
As I mentioned in my last blog post, the framework for all of my contributions here will be the concept of integrated...
4 Quick Tips for Marketing Your Mobile App
The idea was great and the app works well. Now, how do you encourage your target audience to install it? Here are four quick tips for promoting mobile apps through email, search marketing, social networking, and your website.
Back to School: Tulane School of Architecture Boosts 3D Printing Capabilities with Rollbase
It’s August, which for many of you means readying your families to trade in the beach towels for pencils and notebooks. Since we’re in the throws of Back to School season, we thought we’d highlight an education-themed Rollbase success story:
The Tulane...
A Laser-Like Focus on Rapid Application Development
“There’s gotta be a better way!” was the conclusion of Ray Hodnett, CEO and Mark Catanese, Vice President of Product Development at Jungle Lasers. The software company’s previous model of application development was traditional .NET, ASP and Java—requiring...
All Western Mortgage Surpasses the Competition with Progress Rollbase
Technology innovation, economic recovery and increasing home sales play a major role in today’s increasingly competitive mortgage lending industry. With more options than ever, customers have heightened expectations when choosing a lender that meets their needs. The most successful lenders are those...
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