Whether the focus of your marketing efforts is lead generation or awareness, measurement is critical to justifying your continued existence. So why then, if it’s so important,...

“For retailers who lack the capability of using information about their card-holding customers and turning this data into tailor-made, individual, shopper-specific propositions – loyalty systems are no more than an expensive gadget.” 1 In my last post, Reinventing Loyalty Programs to Win, we discussed the fact that most loyalty programs in retail fail because they lack vision or […]

Today marks the 16^th annual System Administrator Appreciation Day, also known as SysAdmin Day. This is a day where everyone should take a moment to thank their SysAdmins (and pretty much everyone else on their IT team) for their hard work. IT pros like SysAdmins get far...

Learn how Electrical Equipment Company used data replication to dramatically improve access to analytics data. With an antiquated data warehouse EECO (Electrical Equipment Company) was having a difficult time accessing analytics data, to the point where the ability to make timely business...

Real estate transactions in California continue to become more and more complex. Worse yet, the corresponding regulations are ever-changing. This makes updating the multitude of forms needed to close a real estate transaction difficult, if not impossible. The California Association of Realtors (CAR)...