Customer Segmentation, Personalization and the User Experience
January 13, 2025
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
While a good design does make websites and applications more attractive and give them a professional finish, that’s not the only thing it does—not even close!
The FinServ industry is a constant balance of compliance concerns and best serving customers. One partner answers how Sitefinity can help financial institutions in these balancing acts.
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