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How Awareness and Lead Generation Marketing Differs
June 24, 2015
What’s the difference between awareness and lead generation marketing strategies and metrics? Why bother with awareness marketing at all?
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Exchange Online 2009 - Behind the Scenes
In early Spring 2009, when we began planning our first online conference, we had no idea what to do. We knew that we wanted to do something unique and different, but had no idea how long it would take get things done, what would be hard or easy, or how many people we would need. We didn't even...
Canada Tech Peaks and PUG Meeting

My journey to Canada began with a flight from Manchester New Hampshire to Toronto on a sunny and mild Tuesday afternoon. I was thinking how convenient it was to fly from my home airport rather than having to take the drive and fight the traffic around Boston. The plot thickened when I was led out...

Obrigado

If you have been following this blog lately you can see there has been a lot of focus on customer-facing engagements including Exchange Online, the UK PUG, and Australia Exchange.  I just returned from the Brazil Exchange event, I’ll tell you about that in a minute, and you’ll hear about...

Webinar Reminder

Hi

Just a quick reminder about the SaaS & Cloud Webinar that's happening tomorrow, Oct 28th.  See Nancy's post below for more details.

Mike...

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