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How Awareness and Lead Generation Marketing Differs
June 24, 2015
What’s the difference between awareness and lead generation marketing strategies and metrics? Why bother with awareness marketing at all?
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Business-orientation and object-orientation

With enhancements in the OpenEdge 10.1x release family, ABL (Advanced Business Language) is being extended with standard formal object-oriented (OO) functionality: objects, classes, methods, polymorphism, inheritance, delegation, statics, properties, strong typing, and more.

A big...

Of OpenEdge, Toasters and Vacuum Cleaners

Are toasters and vacuum cleaners ultimate examples of commodities? Of course!, right? Well, think again.

A few months back I read ‘The Myth of Commoditization’ by Michael Schrage, an article in the ‘MIT Sloan Management...

Exchange 2008

With Exchange being less than 10 weeks away, I thought now would be a great time to give you an update on our planning, and to share some of the excitement about things that you can expect to see.

As a participant...

OpenEdge Architect: Why Not?

I met with some of the members of the New England PUG (Progress User Group) today.  We talked about several things and asked them many questions.  Among those questions were these:
    1) Are you using OpenEdge Architect today?
    2) If not, why...

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