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How Awareness and Lead Generation Marketing Differs
June 24, 2015
What’s the difference between awareness and lead generation marketing strategies and metrics? Why bother with awareness marketing at all?
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Transforming your Application in a SaaS-y kind of way…..

The SaaS approach to deploying software solutions is emerging and evolving. As customers continue to expand their acceptance of SaaS, as existing software vendors seek to take advantage of this model and as more new SaaS vendors emerge, it...

24 x 7 in a SaaS World – What does that mean?

Most of the time, when we think of Software as a Service (SaaS), we focus on the first “S”, or the one that addresses the Software side of things.  But I think that the second “S” or the one that is about Service is the one that needs to be thought of a little more, as I believe it...

Disaster Recovery - Avoiding Catastrophic Losses

Let's talk about Disaster Recovery (DR) for a moment. I was talking with a customer about how he's managing his business in these tight times. He said that down-time cost the business about $100,000 US per...

Agree to Disagree

I recently read Daryl Plummer’s (Gartner Group) blog and I have to agree, but also disagree with what he said.  I agree that it is not an easy thing to transition from being a...

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