Company and Community
How Awareness and Lead Generation Marketing Differs
June 24, 2015
What’s the difference between awareness and lead generation marketing strategies and metrics? Why bother with awareness marketing at all?
It’s Emotional
I once asked a sales guy in a mobile phone store how often customers wanted his advice on what phone to choose. Here's what he said:
"Nine out of ten times people's minds are already made up. I can tell them their choice is more expensive than other smartphones, or they'll get better...
Phil Pead Tech-Talks About Pacific and the Recent Explosion of PaaS
Progress, now a player in the platform-as-a-service (PaaS) market with new Progress Pacific, has a focus on helping businesses turn ideas into reality through development, deployment and management of business applications on premise, in the...
Content is King!
Learn How to Leverage the Economics of the Cloud at Progress Exchange
The nature of business as we know it is changing. Vendors are now swiping our credit cards on mobile devices. Offers we receive from our favorite retailers, hotels and airlines are more relevant and tailored to our personal interests. Our cars can send automatic health reports to us through email. We...
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