Join us in person or online for free as we hear from martech industry leaders around the globe in the Progress MartechNEXT 2026 World Tour!
Progress MartechNEXT is returning in 2026 as a free world tour, bringing some of the biggest conversations in marketing technology to four cities around the world.
Following the success of last year’s MartechNEXT event in Denver, Colorado, this year the tour will be coming to:
Each city will host a full day of sessions, discussions and practical insights designed for the people working at the intersection of marketing, technology and digital experience. The goal is simple: Bring together the people building modern marketing stacks and give them the space to share what they are learning, what is working and where the industry is heading next.
One of the highlights of last year’s Progress MartechNEXT event was the depth of insight shared by industry leaders as they unpacked the rapid evolution of marketing technology.
Many of those insights centered on questions marketing and digital teams are actively working through today:
- How do you make sense of the growing martech landscape?
- How do you introduce AI without adding another layer of complexity?
- How do you build digital experiences that actually work?
These are the kinds of questions MartechNEXT is designed to explore.
From Denver to the World
At the center of the conversation are two of the most respected voices in the industry, Scott Brinker and Frans Riemersma, who were also two of the standout keynote speakers from Progress MartechNEXT in Denver last year.
This year, Scott and Frans will take their sessions on tour, joined by regional partners in each city. Together, they will help frame the bigger picture of where martech is heading while grounding the discussion in the practical realities that teams are facing every day.
Scott Brinker
Scott Brinker, editor of ChiefMartec and creator of the widely known Martech Landscape, has spent years mapping the rapidly expanding world of marketing technology. His work has helped marketers understand how thousands of tools fit into a broader ecosystem and what that growth means for the future of marketing.
During last year’s Progress MartechNEXT event in Denver, Scott explored how AI is beginning to change the role of marketers themselves. Rather than simply operating tools, marketing teams are increasingly able to build, automate and experiment in new ways as technology becomes more accessible and flexible.
This year, for the world tour, Scott will explore the newest frontiers in marketing technology, from composable marketing stacks to practical approaches to AI. His perspective focuses on how emerging technologies are giving marketing teams greater flexibility to experiment, build and deliver smarter digital experiences.
Frans Riemersma
Frans Riemersma will bring another important perspective to the tour. As co-founder of Martech Tribe and co-publisher of the State of Martech research, Frans focuses on how organizations design marketing technology stacks that actually work in practice.
Last year in Denver, Frans explored how organizations build and manage modern marketing technology stacks. His session highlighted the growing importance of integration, governance and trust in data. He also spoke about the need for marketing teams to remain agile as their technology ecosystems continue to grow.
This year during Progress MartechNEXT World Tour, Frans will continue that conversation, looking at what it means for organizations to become more agile in how they manage marketing technology. His perspective highlights how forward-thinking brands navigate complexity while maintaining strong customer relationships and trust in their data.
Join the MartechNEXT World Tour
The MartechNEXT World Tour takes the ideas and conversations ignited in Denver and brings them to marketing communities around the world. Each city will host a one-day event focused on the same goal: helping marketing and digital teams make sense of a rapidly changing technology landscape.
Alongside perspectives from Scott Brinker and Frans Riemersma, each event will also feature insights from regional partners who are working with organizations on these everyday challenges. In Boston, the event will feature local partners Flywheel and Americaneagle.com. In Chicago, SilverTech and Spinutech will share their expertise. In Milan, which will be delivered in both English and Italian, the tour will be joined by Commed I A and Reply. And in Melbourne, Ping! and Websilk will bring their regional perspectives to the conversation.
Together, these partners help bring practical case studies, real world experience and local insight to each stop on the tour. Their work with organizations across industries provides valuable context for the conversations happening on stage, helping to connect big ideas with the realities teams face on a daily basis.
Beyond the sessions themselves, Progress MartechNEXT has been designed to create a space for meaningful and next level discussions. Attendees will have the opportunity to connect with peers, exchange ideas and to continue developing future-ready ideas that are shaping the next phase of martech.
Best of all, attendance is completely free, making it accessible to anyone interested in understanding where marketing technology is heading next and how their teams can prepare for what comes next. We hope you’ll join the discussion at one of the stops on the Progress MartechNEXT World Tour 2026 and see first-hand what lies ahead for martech.
Katie Austin
Katie Austin is a media strategist and audience engagement expert with a passion for data-driven storytelling. As the Strategic Awareness & Advocacy Lead for Progress Sitefinity, she brings years of experience in audience development, media analytics and social strategy from top mainstream media organizations.