Market trends indicate a growing focus on improving customer and user experience, emphasizing the urgency for brands to adapt. Challenges like data silos and IT reliance underscore the critical role of martech in digital optimization. Recent statistics highlight the importance of this demand, and trends indicate that customer experience will surpass price and product as the key brand differentiator.
Download this guide to identify the stakes of navigating the omnipresent landscape and how to harness martech tools effectively.