With this project, The Henry Ford has been focusing on taking advantage of the rich Sitefinity content governance capabilities and ease of use for practitioners at all technical levels. Some of the pages from the main website were redirected into inHub and as Filomena Napolitano, Digital Marketing Operations Manager, The Henry Ford explains, “We've seen more traffic to the inHub sites, including a lot of organic traffic to our Invention Convention worldwide pages. Traffic has been increasing month-over-month to over 66,000 sessions and 168,000 pageviews, and in the first ten months, we’ve had over 46,000 users and 2,200 members sign up for inHub.”
In addition to a focus on the build-out of content and experiences for educators, there was a focus on making inHub fully accessible, especially with screen readers.
As The Henry Ford looks to the future, it plans to continue redesigning the website pages, and integrating with its Email Service Provider (ESP) for email nurture campaigns. It also plans to focus on enhancements to the user portal–creating more interactive experiences with courses, grades and more.
About The Henry Ford:
Located in Dearborn, Michigan, The Henry Ford, a globally recognized destination, fosters inspiration in a hands-on learning environment. Its unparalleled collection of 26 million artifacts is the most comprehensive of its kind focusing on innovation, ingenuity and resourcefulness in America. This National Historic Landmark’s unique venues include Henry Ford Museum of American Innovation, Greenfield Village, Ford Rouge Factory Tour, Benson Ford Research Center and Henry Ford Academy, a public charter high school. Together with its online presence at thf.org, its national television series The Henry Ford’s Innovation Nation, its learning community inHub and its K-12 invention and entrepreneurship competitions through Invention Convention Worldwide, The Henry Ford’s purpose is to activate innovative mindsets and unlock individual potential to help shape a better future.
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