An ESG Study Uncovering DXP Trends

Digital Experience
Platform Trends

A study uncovering trends, use cases and approaches that drive DXP adoption.

44% of surveyed organizations expect to manage highly complex websites and multichannel content more efficiently thanks to digital experience efforts, while nearly half of the respondents believe that a DXP implementation will help them provide very agile and scalable websites with CI/CD and DevOps.

For many organizations, the road getting there may be rather long and bumpy. Timing is everything though. Responding to a dynamic marketplace ahead of the competition often results in improved market presence and a bigger market share.

This study, conducted by the Enterprise Strategy Group on behalf of Progress, provides critical guidance into trends, use cases and approaches that companies choose in an effort to improve their digital experiences.
In this study you will learn:

  • How companies implement personalization and complex omnichannel engagement to improve the customer journey.
  • What benefits are realized or expected from a digital-first approach.
  • What initiatives help businesses unlock organizational creativity and meet customer needs.
  • What differences should organizations consider between known DXP approaches, including traditional, decoupled and headless.

About this survey report

ESG surveyed 371 IT and business professionals in North America (US and Canada) who are responsible for digital transformation strategies, digital experience platforms, and customer experience ecosystems at their respective organizations.

Source: Enterprise Strategy Group, Digital Experience Platforms Trends, September 2022.

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