I've recently completed something that has been a long-held professional dream for me: leading Progress through an exercise to re-communicate its brand.
You may have picked up on a few hints that something like this was about to happen from my previous blog posts on creating emotional connections...
We recently got together with IDG Research to take a look at how small and medium sized enterprises (SMEs), companies with 1-500 employees, are fueling the economy both here in the US and in Europe. We wanted to understand more broadly how they are growing and...
Backlog conjures up a different image depending on your view of the world around you. If you’re a Product Manager and you live in an Agile world, you’re probably thinking about adding incremental value to your product in that magical “next release”. If on the other hand you’re a Line of Business...
There's a story that I've been waiting for since August 4th when Facebook hired former Google executive Gary Briggs as its first ever Chief Marketing Officer.
According to the...
In a world where when using business applications we expect “instant gratification”, nothing can be worse than not being serviced. Whether we are ordering office materials or updating the status of a product evaluation, we expect applications to be “always on” and available in many cases 24/7....