Tag: CDP
You Get a CDP! And You Get a CDP! Making Sense of the Very Crowded CDP Space
“CDP” has become a catch-all acronym. Let’s see what customer data platforms are really supposed to offer, and the different types you’ll find in today’s market.
Making Sense of Data that Doesn’t Make Sense
In the age of multichannel experiences and omnipresent customers where expectations run high, standard web metrics often provide a restricted view of how visitors are interacting with your site. What is the alternative?
Personas, Segments, Attribution. How to Make Your Customer Data Work for You
Bumping up customer lifetime value and marketing ROI requires preparation and consistency. Here is how to get started.
Customer Data Platform: What Is It and How to Choose the Best CDP?
In this blog post, we discuss how Customer Data Platforms (CDP) can enable organizations to consolidate siloed data, unify customer information, adopt insight-driven marketing and deliver personalization at scale.
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