Tag: AI
Do Agents Still Need RAG with Million-Token Context Windows?
AI models can now take a million tokens in a single prompt, so it’s fair to ask why an agent still needs a layer that hunts down the few relevant passages before it answers. Narrowing first is cheaper and more accurate and it keeps you free to change AI vendors later.
What Is AI Token Economics - Tokenomics?
AI token economics connects model usage to the real cost of running an AI application. In this article, we’ll trace token consumption through a RAG pipeline and explore how teams can estimate and manage those costs.
Listen: AI Value, Invisible Work and Governance with John Willis (Podcast)
John Willis explains why AI adoption should begin with business value, systems thinking and a clear view of invisible work, governance and risk.
Beyond AI Content Generation: Neil Tewari on Context, Infrastructure and the Agentic Marketing Stack
ICYMI: Neil Tewari catches up with 10 Minute Martech on why AI marketing starts with context, not content.
AI Without Losing the Human Edge: Scott Snowden on Creativity, Communication and Smarter Martech
ICYMI: Scott Snowden catches up with 10 Minute Martech on why AI should unlock creativity, not replace it.
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