Tag: AI
Context Is the New Strategy: Chae O’Brien on AI, Signal vs. Noise & the Future of Go-to-Market
ICYMI: Chae O’Brien catches up with 10 Minute Martech on why AI without context is just noise.
RAG vs. Fine-Tuning: Choosing the Right AI Strategy for Your Data
Learn the difference between fine-tuning a model vs. using RAG and how to evaluate which is right for your use case.
Why the Best Digital Marketers Are Experimenting: Kevin Hein on AI, Group Chats and Letting Go of Control
ICYMI: Kevin Hein on messaging-first behavior, creative fatigue and the future of brand influence.
Friday AI with Phil: Why Reliable AI Matters More Than Flashy Demos
AI success in the enterprise is no longer about how powerful it looks in demos, but whether it can be trusted to operate reliably, transparently and at scale within real business workflows. Organizations that win will be those that prioritize governance, context and repeatability to turn AI from hype into dependable infrastructure that supports real decisions.
From Waste to ROI: A Practical Framework for Problem-First AI Success
Stop wasting AI budgets. Learn a practical, problem-first framework to turn pilots into real ROI with better data, adoption and business impact.
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