Solving Marketers’ Top Data Challenges

Solving Marketers’ Top Data Challenges

Posted on October 22, 2014 0 Comments

Marketers are often relied upon to provide critical data to the business. But consolidating data from various sources, and then segmenting, targeting, and reporting on that data is challenging, if not impossible. Identifying these challenges and determining an effective strategy to tackle them is key to ensuring marketing’s value and contribution to the bottom line.

So where should a frustrated marketers even start? We’ll be talking about that, and more, during a webinar with SiriusDecisions, taking place this Thursday, October 23 at 11:30am ET. Join us to learn about:

  • The top challenges for marketers;
  • A plan for overcoming marketing data challenges;
  • How a new tool, Progress Easyl, can help you access, unify, and report on your marketing data.

If you aren’t familiar with SiriusDecisions, it’s the leading global B2B research and advisory firm with a big emphasis on helping marketers grow the sales funnel. We attended the SiriusDecisions Summit back in May, teaching attendees how they can help unlock raw data and turn it into business insights.

Register here or click below to secure your spot during the webinar. If this time isn’t convenient for you, register anyway and we’ll send you the recording!

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Adam Breakey

View all posts from Adam Breakey on the Progress blog. Connect with us about all things application development and deployment, data integration and digital business.


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