Sitefinity's Participation at Internet World: a Marketing Perspective

Sitefinity's Participation at Internet World: a Marketing Perspective

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It’s been great three days for the Sitefinity team at Internet World 2012 - Europe’s premier event for digital marketing and business. After a hectic preparation for the conference, we were very happy to see a great visitor interest in the Sitefinity booth and demos, and a very high attendance of Gabe Sumner’s seminar sessions.

Sitefinity’s booth

Sitefinity was a sponsor of the Content management theatre and our stand was located at the very heart of the show:

Gabe Sumner’s presentations

On day two of the event Sitefinity’s Chief Evangelist hosted two speaking sessions at the eCommerce and Content management theatres. Both presentations attracted an immense interest and covered some of the newest trends and topics in the ecommerce and web content management world:

  • Heaven & Hell Examples of Ecommerce Usability
  • Using Responsive Design to Create a New Generation of Mobile-friendly Websites

And, of course, there were prizes!

Visitors to our booth had the chance to see a demonstration of Sitefinity’s revolutionary Mobile Web feature and participate in a draw for an iPad. Judith Storr from Search Flow was the lucky winner, drawn by Gabe Sumner right before the official closing of the event:

To see more conference photos, visit the Sitefinity Facebook page.

And as Internet World 2012 is only shortly behind us, the Sitefinity team is already preparing for participation at a number of forthcoming events in Australia and the USA. Check out the event schedule, and don’t miss the chance to visit us!

Petya Popova-Chilikova

Petya Popova-Chilikova manages the DataDirect Demand Generation team at Progress. She has 6+ years of web marketing experience working at different technology companies. Prior to joining the DataDirect team, Petya had taken different roles in the Sitefinity marketing organization with a focus on lead generation programs, online advertising, marketing automation and lead nurturing, product launches, customer reference and partner co-marketing, event management and other areas.

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