Learn why spending 45 minutes with us to develop a customer case study is a good investment for your own company and can serve as effective marketing collateral.
You’re a customer of Progress, so we already know you have good taste and that your brand has used our technology to deliver better experiences for your organization and/or your clients.
Maybe you've overcome obstacles to monitoring your virtual environment or created a more compelling website experience that has allowed you to increase conversion. It’s obvious why we would want to tell the world your story, but why should you?
Simply put, a customer success story can be one of the most valuable pieces of content for showcasing knowledge and thought leadership for a company and serves as effective marketing collateral for your company to promote its triumphs.
Here are the reasons why spending 30-45 minutes with us to put together a customer case study is well worth the time investment:
First, a company must select someone to be interviewed. Generally, you would want someone working directly with the Progress product and/or was the head of the project. An employee in this position will give the most context and specific details on how they used Progress's software.
The next step is to block off some time for a 30 to 45-minute interview. That conversation is where we get to the heart of the story. We will send you the questions prior to the interview so you can be prepared.
On the day of the interview, you will have key members of your team, a product marketing manager from Progress as well as an account manager and a customer advocacy manager on the call with you. We will record the call so we can refer back to it when drafting.
We will compare our notes internally and our writer will prepare a draft. After we review it, we will share it with you so you can provide edits as necessary. This 650-word story highlights the challenge you experienced, presents the solution you chose and showcases the results you’ve achieved. We talk about your company and pull out some key soundbites for pull quotes to feature in the sidebar of the text.
When you email it back to us, we will edit it accordingly and when finalized, our design team creates a PDF that we post on our website.
You have considerable input into what gets published. In fact, a primary goal of each success story is to make sure that you are the hero of the story, standing tall over whatever obstacle was in your way. During composition, you can make corrections, add context or statistics, or suggest a different direction in telling the story. We also won’t publish anything without your permission.
We are always excited to work with you in telling your success stories. If you’d like to participate in a case study with Progress, please contact Hope Mascott at email@example.com to learn more.
Hope Mascott has decades of customer marketing and advocacy, product marketing, corporate communications, marketing programs, and field marketing experience. Her role at Progress is to build and nurture relationships with customers and amplify their successes using Progress products. Previously, she has worked in senior marketing roles for both emerging and established software, compliance, and technology companies.
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