MarkLogic

“For retailers who lack the capability of using information about their card-holding customers and turning this data into tailor-made, individual, shopper-specific propositions – loyalty systems are no more than an expensive gadget.” 1 In my last post, Reinventing Loyalty Programs to Win, we discussed the fact that most loyalty programs in retail fail because they lack vision or […]

Aggregates like count and sum are heavily used in RDBMS. For people learning MarkLogic, the first match for the same set of functions (fn:count, cts:count, fn:sum, cts:sum) are generally not the right choice. Let’s take a look at their lexicon-driven counterparts.

This is the first in a series of three blogs discussing David Gorbet’s “Shape Da Future” keynote address at MarkLogic World 2015. The data word has changed. Data itself is now a commodity, but the technology used to create experiences with it is not. New database technology can now drive tailored, real-time experiences that would’ve […]

“U.S. Internet users belong to more than 13 loyalty programs, on average, according to brand loyalty data analyzed by eMarketer. But only 50% of users are active members.” 1 In Retail, few issues differentiate the winners from the losers more clearly than successful loyalty and rewards programs. Perennial winners at Retail loyalty programs, such as Kroger […]