Deliver superior customer experiences with an AI-driven platform for creating and deploying cognitive chatbots
Deliver Awesome UI with the most complete toolboxes for .NET, Web and Mobile development
Automate UI, load and performance testing for web, desktop and mobile
A complete cloud platform for an app or your entire digital business
Detect and predict anomalies by automating machine learning to achieve higher asset uptime and maximized yield
Automate decision processes with a no-code business rules engine
Optimize data integration with high-performance connectivity
Connect to any cloud or on-premises data source using a standard interface
Build engaging multi-channel web and digital experiences with intuitive web content management
Personalize and optimize the customer experience across digital touchpoints
Build, protect and deploy apps across any platform and mobile device
Rapidly develop, manage and deploy business apps, delivered as SaaS in the cloud
The content you're reading is getting on in years
This post is on the older side and its content may be out of date.
Be sure to visit our blogs homepage for our latest news, updates and information.
The main task of search engines is to organize and display content in the most relevant manner, and Social Media is all about creating and sharing content. This is why the social media presence of a brand website is an important factor for its SEO performance.
Google incorporated Twitter and news updates in the search results for the first time in 2009. Today search engines already index in real-time various types of content spread across the Social web: Facebook profile pages, video content, picture titles, blog posts, comments and more. With the launch of “Direct Connect” (still in beta) Google has even made it possible to take the user directly to the branded Google+ page of a particular company. All that the user needs to do is type a “+” sign in front of the name of the company on Google, and click “Enter”.
Following the exponential growth of social media in recent years, marketers need to use its potential to boost the search rankings of their brand websites.
As a first step, think of an integrated multi-channel social media strategy. Creating and managing profiles on the most popular social networks will help your brand reach a wide audience. Deliver quality content to engage your followers and inspire them to spread your messages further. The high number of re-tweets, comments, and re-shares actually “tells” the search engines that the profile contains quality content. Having the profile link back to your website brings a positive effect on the SEO rankings of the latter.
To get best SEO performance, make sure that your social media profiles and pages are well presented and contain the necessary set of brand and product keywords. This will make them more discoverable for the search engines. Furthermore, it will allow them to occupy multiple positions in the result pages when someone is looking for your brand or searching for industry or product-related information on the web.
In addition to brand and product terms, you can also create content around popular keywords with high search volumes. Including them in your social media pages, status updates, posts, and comments will help these appear more often in the search results. The higher exposure on search attracts more user interactions, thus boosting your website’s search rankings.
To identify such keywords, you can use insights from other SEO campaigns, historical data, seasonal search trends, or search term reports from previous paid advertising campaigns. Free tools like Google Insights for Search will help you estimate the search volumes.
The number of inbound links to your website has always exerted a significant impact on SEO results, and social media is a great source for quick link building. All you need to do is push as much content as possible from your website to multiple external social properties like Facebook, Twitter, social news, and bookmarking sites. The types of content that you can share on the Social web include blog posts, popular forum discussions, company news, and promotion of events.
Sitefinity comes with all the necessary social networking features to support your SEO efforts. It enables you to manage Facebook pages, publish content on Twitter, create corporate blogs and forums, and promote your events. The publishing system allows you to decrease the time to market of your message, by mashing up content from different sources and pushing it to multiple social media channels.
Petya Popova-Chilikova manages the DataDirect Demand Generation team at Progress. She has 6+ years of web marketing experience working at different technology companies. Prior to joining the DataDirect team, Petya had taken different roles in the Sitefinity marketing organization with a focus on lead generation programs, online advertising, marketing automation and lead nurturing, product launches, customer reference and partner co-marketing, event management and other areas.
Copyright © 2018 Progress Software Corporation and/or its subsidiaries or affiliates.
All Rights Reserved.
Progress, Telerik, and certain product names used herein are trademarks or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the U.S. and/or other countries. See Trademarks for appropriate markings.