Digital Experience

The first four articles in this series focused on personalizing at the beginning of a visitor’s journey. They explored how to provide an engaging experience which would result in them taking the next step with you, moving them further down the funnel to become a customer. The next two installments ...

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It’s no secret that that new tools and technologies are radically changing the ways businesses function worldwide. Powered by digital solutions, companies can be more agile, connected, aligned and efficient than ever before, and this allows them to deliver unparalleled service to their customers and clients. In some ways, new digital innovations are completely redefining entire industries.

In our fourth installment of this six-part series, we will explore how we as marketers can expand our reach when personalizing. In all analytics platforms, we can easily see the breakdown of new versus returning users. And we can identify which pages they go to and how many conversions were ...