This blog paints the picture that says a thousand words, offering some hints on how you can use Sitefinity as a digital asset management platform that can seamlessly merge content creation and media.
Digital asset management (DAM) systems provide organizations with the tools to create, manage, organize, embed, share or distribute various types of media. Known (unsurprisingly) as digital assets, this media includes images, video, documents and all the other usual suspects.
Creative and marketing teams, small and big alike can benefit from keeping tabs on their media. Using a central repository to store digital assets can also help improve internal workflows and processes and change the way you integrate media into the digital experience.
Choosing the right DAM for your organization could become a tedious job, so you should carefully evaluate whether you are at the stage where you have outgrown Sitefinity's built-in capabilities discussed below. As of Sitefinity 14.1, two powerful digital asset management integrations are available making it easy to chose right.
Clearly, when it comes to managing digital media, there are certain needs and wants. And while some members on your team will still want to stay old fashioned, many will vote for acquiring yet another piece of software.
Whether you choose to invest in a dedicated DAM platform integration, or not, you need to make sure that you have the ability to efficiently organize, share and manage digital assets, as well as to seamlessly merge content and media with as little friction as possible.
If you are considering bringing an external DAM platform onboard, the following blog post covers many important topics related to managing your growing library of images, files, documents and videos
Sitefinity places its focus on ease of use and its unique ability to unite IT and marketing and comes loaded with many essential DAM capabilities designed to make the life of content creators much easier.
Sitefinity streamlines digital asset management with an intuitive UI, powerful backend search, revision history and built-in approval workflows.
It also enables IT to tap into its extensibility capabilities to automate manual tasks. IT can even connect to third-party platforms or cognitive services providers for some added oomph.
The takeaway here is that Sitefinity easily supports the entire content lifecycle, without requiring you to invest in new systems. Whether you’re creating brand new content or managing the digital assets you’ve already worked so hard on, Sitefinity has your back.
And, more adventurous marketers can even leverage taxonomy and digital assets to identify key personas and personalize their experience.
The DAM capabilities that come built-in with Sitefinity can benefit people across your digital team. But who stands to gain the most?
At the core of any digital asset management platform is the ability to upload and organize media in libraries, add metadata and bulk edit various properties.
Sitefinity strikes a balance in features to promote productivity without adding unnecessary complexity and overdependency on other teams or technology.
Alright, time to really paint the picture of a thousand words. Here are some images, videos and bullet points to highlight some of Sitefinity’s unique DAM capabilities.
Customizable and connected by design with extensibility built in, Sitefinity can help you address the ever changing business requirements. It enables developers to leverage its full potential by easily integrating with third-party services.
So, there you have it! That’s why Sitefinity is the intersection of powerful digital asset management and intuitive multichannel content delivery.
You can use Sitefinity as the perfect vehicle to cover the last mile of the content lifecycle, delivering content and digital assets to screens across the world.
Or you can leverage its full set of capabilities to optimize your internal workflows and build experiences that your customers will continue to crave again and again.
It’s your choice—and it’s hard to choose wrong.
Alexander Shumarski is a Sitefinity Product Marketing Manager at Progress. He has spent the past 10+ years managing large-scale website initiatives and has deep-dived into online media and e-commerce industries. An adventurer at heart and a power CMS user, he has embarked on a journey to empower marketers to tell compelling stories without reliance on IT.
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