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This blog paints the picture that says a thousand words, offering some hints on how you can use Sitefinity as a digital asset management platform that can seamlessly merge content creation and media.
Digital asset management (DAM) systems provide organizations with the tools to create, manage, organize, embed, share or distribute various types of media. Known (unsurprisingly) as digital assets, this media includes images, video, documents and all the other usual suspects.
Creative and marketing teams, small and big alike can benefit from keeping tabs on their media. Using a central repository to store digital assets can also help improve internal workflows and processes and change the way you integrate media into the digital experience.
Choosing the right DAM for your organization could become a tedious job, because in most cases there is a catch. While the endless list of features that many DAM platforms offer may seem lucrative at first, many organizations fail to put them to good use.
As a result, many marketers still default to the tried-and-tested strategy of saving each and every file on their computer desktop. This is problematic, since all the icons crowd out the lovely picture of that beach in Hawaii that you have saved as your background picture.
OK, where were we?
Clearly, when it comes to managing digital media, there are certain needs and wants. And while some members on your team will still want to stay old fashioned, many will vote for acquiring yet another piece of software.
What your organization may really need is the ability to efficiently organize, share and manage digital assets, as well as to seamlessly merge content and media with as little friction as possible.
Unlike many DAM platforms that offer tons of different features that go underutilized, Sitefinity places its focus on ease of use and its unique ability to unite IT and marketing.
Sitefinity streamlines digital asset management with an intuitive UI, powerful backend search, revision history and built-in approval workflows.
It also enables IT to tap into its extensibility capabilities to automate manual tasks. IT can even connect to third-party platforms or cognitive services providers for some added oomph.
The takeaway here is that Sitefinity easily supports the entire content lifecycle, without requiring you to invest in new systems. Whether you’re creating brand new content or managing the digital assets you’ve already worked so hard on, Sitefinity has your back.
And, more adventurous marketers can even leverage taxonomy and digital assets to identify key personas and personalize their experience.
The DAM capabilities that come built-in with Sitefinity can benefit people across your digital team. But who stands to gain the most?
At the core of any digital asset management platform is the ability to upload and organize media in libraries, add metadata and bulk edit various properties.
Sitefinity strikes a balance in features to promote productivity without adding unnecessary complexity and overdependency on other teams or technology.
Alright, time to really paint the picture of a thousand words. Here are some images, videos and bullet points to highlight some of Sitefinity’s unique DAM capabilities.
Customizable and connected by design with extensibility built in, Sitefinity can help you address the ever changing business requirements. It enables developers to leverage its full potential by easily integrating with third-party services.
So, there you have it! That’s why Sitefinity is the intersection of powerful digital asset management and intuitive multichannel content delivery.
You can use Sitefinity as the perfect vehicle to cover the last mile of the content lifecycle, delivering content and digital assets to screens across the world.
Or you can leverage its full set of capabilities to optimize your internal workflows and build experiences that your customers will continue to crave again and again.
It’s your choice—and it’s hard to choose wrong.
Give Sitefinity a try, or talk to one of our engineers. They do know their way around and can show you how you can work smarter with Sitefinity.
Alexander Shumarski is a Sitefinity Product Marketing Manager at Progress. He has spent the past 10+ years managing large-scale website initiatives and has deep-dived into online media and e-commerce industries. An adventurer at heart and a power CMS user, he has embarked on a journey to empower marketers to tell compelling stories without reliance on IT.
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