Don’t Let Your IT Be a Race Car With a Buggy Whip
Imagine a driver heading to the finish line by encouraging his race car to get that extra bit of oomph by wielding a buggy whip — a long shaft whose snapping sound spurred horses pulling carriages in days long ago. As ridiculous as that image might seem, it’s similar to how many enterprises today are […]
Cashing In on Your Data: How to Monetize Your Unstructured and Structured Data
Not many companies have penetrated the market like Herold Business Data GmbH, a top publisher of phone books, special guides and other reference materials in Austria. Two-thirds of Austrians ages 14 to 65 conduct a search every six months using one of Herold’s print, online or mobile platforms. HEROLD.at, one of the biggest websites in […]
Big Data: Allowing IT to Show It’s More Relevant Than Ever
In years past, IT departments were the gatekeepers of innovation — the ones with the power to say No to new applications and solutions. Today, IT knows that to remain relevant it must now say Yes to find solutions to important business issues and drive innovation. So what’s making so many of them say No […]
Eliminating Shopper Fatigue: Making Online Commerce Faster, More Accurate
Say you’re working on a project that calls for something specific, like a “one-quarter-inch slotted magnetic screwdriver.” But when you go to the website of a hardware chain and type that phrase into the search field, zero results appear. You sigh and search again, typing simply “screwdriver.” This time, 652 matches fill your screen. You […]
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