Create and deliver personalized experiences across digital properties at scale
Build engaging websites with intuitive web content management
Leverage a complete UI toolbox for web, mobile and desktop development
Build, protect and deploy apps across any platform and mobile device
Build mobile apps for iOS, Android and Windows Phone
Rapidly develop, manage and deploy business apps, delivered as SaaS in the cloud
Automate UI, load and performance testing for web, desktop and mobile
Optimize data integration with high-performance connectivity
Automate decision processes with a no-code business rules engine
Globally scale websites with innovative content management and infrastructure approaches
Content-focused web and mobile solution for empowering marketers
Faster, tailored mobile experiences for any device and data source
UX and app modernization to powerfully navigate today's digital landscape
Fuel agility with ever-ready applications, built in the cloud
What does Digital Transformation really mean? In post three of our series, learn how engaging your own employees enables you to better reach your customers.
In a previous post, we talked about the customer engagement model and the importance of creating an omni-channel experience that aligns customers with the right channels and information at the right time and on the right device. With studies showing that organizations with over 50% employee engagement retain over 80% of their customers, it is imperative that employees receive the same attention.
After all, your employees are consumers too and your digital channels drive their engagement. Expecting high levels of employee engagement—without the compelling systems in place to boost loyalty, motivation and innovation—is a lose/lose proposition. You not only risk alienating your employees, they in turn are more likely to alienate customers.
Employees today are more tech savvy than ever, and in some cases will bypass IT if they are not satisfied. Avoid this “Shadow IT” threat with technology that meets the needs of the business and the employee. And that investment will pay off. Organizations with a highly engaged workforce increased operating income by 19.2%, while low engagement led to a 32.7% decline in operating profits. As personal and business time continue to blend, enabling easy access to apps, systems and data—regardless of where your employees are and what channels they’re using—is an absolute imperative for your entire workforce.
Your digital IQ is measured on how well you leverage digital technologies and channels to meet customer needs. But to effectively meet those needs, you first have to meet the needs of your employees. An emerging role for IT is perfecting the employee journey. If you want engaged employees, you need engaging applications. If not, operational efficiency will suffer.
It’s now up to IT to engage employees in the development process. It’s a win/win for everyone. Surveys show that IT decision makers who seek ways to empower employees shorten time to market and reinforce better quality decision-making. And, when business staff can assume low-level tasks clogging the technical team’s queue, IT can refocus on making more strategic contributions that advance business value.
In the end, your employees are your customers as well. Engaging them as such better positions you to survive—and thrive in this climate of digital disruption.
Read more about the necessity of employee engagement in, The Digital Ultimatum: Why Businesses Must Digitally Transform to Survive—and Thrive.
Mark Troester is the Vice President of Solutions Marketing, Digital Transformation at Progress. Mark has extensive experience in bringing application development and data integration products to market. Mark previously led product marketing efforts at Sonatype, SAS and Progress DataDirect. Before moving into marketing, Mark worked as a developer and developer manager for start-ups and enterprises alike.
Copyright © 2017, Progress Software Corporation and/or its subsidiaries or affiliates.
All Rights Reserved.
Progress, Telerik, and certain product names used herein are trademarks or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the U.S. and/or other countries. See Trademarks or appropriate markings.