Katie Austin
Katie Austin is a media strategist and audience engagement expert with a passion for data-driven storytelling. As the Strategic Awareness & Advocacy Lead for Progress Sitefinity, she brings years of experience in audience development, media analytics and social strategy from top mainstream media organizations.
Articles by the Author
Progress MartechNEXT Is Going Global: The 2026 World Tour
Join us in person or online for free as we hear from martech industry leaders around the globe in the Progress MartechNEXT 2026 World Tour!
Accelerate Your AI-Readiness: Eudald Camprubí on Agentic RAG, Trustworthy Data and Personalized Experiences
ICYMI: Eudald Camprubí on retrieval-augmented generation, small language models and secure AI adoption.
Simplify the Stack, Amplify the Story: Suzanne Reed on Human-Centered Marketing & Integrated Growth
ICYMI: Suzanne Reed on reclaiming strategy, streamlining martech and keeping marketing human.
Elizabeth Edwards on Trust, Language & the Limits of AI Persuasion
ICYMI: Elizabeth Edwards talks affective science, ethical marketing and why credibility is the new growth lever.
Running Martech Like a Product: Mike Rizzo on MOPs, AI & Strategic Credibility
ICYMI: Mike Rizzo on why marketing operations must lead the AI era.
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Greg Kihlstrom on Guardrails, Grit & the Reality of AI Adoption
ICYMI: Greg Kihlstrom talks practical AI, tool sprawl & why leadership matters more than ever.
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