Katie Austin
Katie Austin is a media strategist and audience engagement expert with a passion for data-driven storytelling. As the Strategic Awareness & Advocacy Lead for Progress Sitefinity, she brings years of experience in audience development, media analytics and social strategy from top mainstream media organizations.
Articles by the Author
From Buzz to Belief: Mallory Russell on Storytelling That Actually Converts
ICYMI: Mallory Russell Catches Up with 10 Minute Martech on Why Storytelling is a Revenue Strategy
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People Over Platforms: Karen Steele on AI, Data and the New Marketing Org
ICYMI: Karen Steele on the Human Side of Martech in an AI-Obsessed World
Don’t Deploy and Annoy: Scott Brinker on AI, Strategy & the Rise of Responsible Martech
ICYMI: Scott Brinker Catches Up with 10 Minute Martech and Explains Why AI Can’t Replace Curiosity
Celebrating Excellence: Announcing the 2025 Sitefinity Partner of the Year Awards
Join us in congratulating the 2025 winners of the Sitefinity Partner of the Year Awards.
Agents, Empathy & AI: Jennifer Ortiz on the Human Side of Martech
ICYMI: Jennifer Ortiz Catches Up with 10 Minute Martech on Why Humans Still Make Marketing Work
Noise-Cancelling Marketing: Frans Riemersma on Storytelling, GenAI & the 20% That Matters
ICYMI: Frans Riemersma Catches Up with 10 Minute Martech to Explain Why Martech Needs More Soul.
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