Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a service inside the Google Marketing Platform.
Google Analytics is used to track website activity such as session duration, pages per session, bounce rate and a host of other metrics of individuals using the site, along with the information on the source of the traffic. It can be integrated with Google Ads, with which users can create and review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set.
Google Analytics offers access to all of this important data via APIs. However, APIs are notoriously difficult to use within SQL-enabled tools used for data integration, business intelligence or analytics. What if you don’t want to use the out of the box reports that Google Analytics provides or wish to use a different Business Intelligence tool such as Power BI or Tableau? Progress DataDirect’s Google Analytics JDBC connector will enable you to unlock this data to be used seamlessly with any SQL-enabled tool.