In today’s day and age, everyone everywhere is connected to the Internet. That being said, businesses today must stay at the forefront of all digital design trends to transform how they interact with their customers and provide a unique, yet positive, customer experience. Exceptional web design can make a huge difference in how your customers view you and how they view the worth of your products and/or services. Let’s explore the top 5 design tips companies should take into consideration in order to provide your users with a digital experience that will draw them back to your site time and time again.
Goal #1 – Create a Design that Represents Your Brand
Goal #2 – Be Cutting Edge
Goal #3 – Use Analytics to Get it Right
Goal #4 – Design Must be Mobile-Friendly
Goal #5 – Design Must Support Functionality
Great site design can hugely impact customer experience, and it’s important to have a design that is unique, especially in comparison to your competitors. However, it’s most vital to create a design that will work well through all channels, allowing you to have an omni-channel strategy that is consistent throughout. Perfecting your design across your website, mobile site, any apps and paper marketing materials you may have is a key step your business can take to get closer to fully embracing digital transformation.
About the author: Rachel Bennett, Marketing Communications Coordinator at Americaneagle.com, brings strong skills in Digital and Direct Marketing, PR, content writing and editing. While having several years of experience within the industry, Bennett is passionate about writing on trending topics and also enjoys drawing and traveling. Rachel studied for her BA in English Studies at The University of Nottingham, England.
View all posts from Renee Nelson on the Progress blog. Connect with us about all things application development and deployment, data integration and digital business.
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