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Mark Troester explains why ‘mobile first’ is a misnomer because application developers must first think about the needs of users—who now use mobile devices more often than desktops.
Last week, Chloe Green at Information Age commented on the new mobile application usage numbers announced by the major social networks. LinkedIn, for example, announced that it expects a full 50% of its users to access its network from its mobile app by the end of the year. Similar numbers have prompted vendors like Google and Microsoft to produce mobile apps. Green sees the rise of platform-based enterprise applications combining with the increased usage of such apps to create an emerging app-based network.
Green’s app-based network sees the future of business software as platform-driven, with developers encouraged to build innovative solutions exclusively for specific platforms. While this is an interesting idea, I think a business software app-based network should serve the needs of business users first.
‘Mobile first’ approaches are popular now due to the rising popularity of mobile apps. I find myself reaching for my phone rather than my laptop more often, too. However, when considering an app-based network such as Green’s there are really two parts to consider:
On Wednesday, July 30, I’ll be discussing nine (9) key considerations for building great web and mobile apps that business users will actually engage with—boosting productivity and helping businesses meet bottom line goals. Application developers, independent software vendors (ISVs) and service providers (SPs), and non-technical users can benefit from this webinar by learning how to:
Register today so you can join me tomorrow and learn how to quickly, productively build your own app-based network and take a user first approach. I hope to meet with you then.
Updated 3:12 pm Morrisville, NC: My webinar slides are now available on Slideshare for download. Click here for the audio replay, . Thanks for attending. Please feel free to contact me on Twitter or post questions or comments on our discussion below.
Mark Troester is the Vice President of Strategy at Progress. He guides the strategic go-to-market efforts for the Progress cognitive-first strategy. Mark has extensive experience in bringing application development and big data products to market. Previously, he led product marketing efforts at Sonatype, SAS and Progress DataDirect. Before these positions, Mark worked as a developer and developer manager for start-ups and enterprises alike.
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