Tag: Web Analytics
Making Sense of Data that Doesn’t Make Sense
In the age of multichannel experiences and omnipresent customers where expectations run high, standard web metrics often provide a restricted view of how visitors are interacting with your site. What is the alternative?
Customer Data Platform: What is it and How to Choose the Best CDP?
In this blog post, we discuss how Customer Data Platforms (CDP) can enable organizations to consolidate siloed data, unify customer information, adopt insight-driven marketing and deliver personalization at scale.
Still Counting Visits? Why Not Increase Engagement and Optimize Conversions?
Are you still obsessed with things like “time spent on site”, “bounce rate”, sessions and visits? While there is nothing wrong with keeping an eye on those web metrics, digging deeper in your customer’s journey and how your visitors interact with your brand might reveal hidden gems and open the door to more opportunities than you have anticipated.
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