Marketing attribution is the method of assigning values to the different touchpoints of the user journey that lead to conversions, so we can measure the effect of the marketing spend. Connecting and tracking all user touchpoints properly is difficult, because of the combination of mobile and desktop devices as well ...
Technology often empowers companies with new functionality and operational capacity, but deploying too many solutions can just as easily have the opposite effect. When possible, look for opportunities to consolidate tools to streamline and simplify operations.
With the announcement of the Progress acquisition of Telerik®, most of the attention was focused, rightly, on the breadth of complementary developer tools and capabilities that now become part of our Progress offering. Almost lost from view in all the excitement is Telerik Sitefinity™...