Tag: SEO

PR in Today’s Digital Age—If it Bleeds it Leads
It is no secret that the world has gone through a cosmic shift in the last decade. The entrance of social media as a medium for news has turned traditional PR on its ear. Today, communications and marketing professionals alike need to know who their audiences are and how to ...
Erica McShane November 09, 2016
Fat vs. Slim Footers
We see footers every day, all over the internet. Sometimes they are huge sections, containing a lot of shortcuts to other pages and additional items like social widgets, contact forms and more, while other times they are just horizontal bands with a few links. But what makes a good footer and ...
Three PR Tips to Support Your SEO Strategy
With digital completely transforming the customer journey, it’s paramount to establish a holistic, integrated approach in your communications that encompasses all marketing functions. This includes the SEO and PR domains, which to some may seem worlds apart, but have to operate side by side to grow and amplify your company’s ...

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