With the holidays among us, I must confess that I am a lover of the Fried Bird. It all started 5+ years ago when I was meeting with some guys on Tuesday morning and one of them told a hilarious story about his son-in-law nearly burning the house down by putting an empty aluminum pot […]
In my last post, I mentioned the growing trend of marketing integration, and what it means for both agencies and marketers. This trend is not only reinforcing the value of traditional (product-driven) marketing, but also...