“Cybercriminals to compromise company: business loses $56 million.” Do you find this headline familiar? Such front-page news and analysis of large-scale attacks hit us every day. In this article I don’t want to talk about them. I would rather explain the very common techniques that are often used and what lies behind the word ‘compromise’. Have you ever met Hitchcock’s electronic birds or sirens luring you into a trap?

For the past decade, Outsell has created an annual theme for its signature event. Media and Information Providers have executed on those themes — with MarkLogic.

The Pennsylvania Department of Human Services becomes the latest government agency to boost its agility by embracing a business rules management system (BRMS).

Content is King. Bill Gates said it in 1996 and by now every marketing department has that phrase carved in stone, memorized by heart, plastered on a t-shirt and stuck to a bumper. The notion that quality content is the most effective way to attract users online is well established. ...

Suddenly, everyone’s talking about Account-Based Marketing (ABM). It’s not really new, but it’s the newest buzzword among sales and marketing folks who have known all along that the best way to sell a product is directly to the customer with a personalized message. So why all the recent hype? Well, ...