Attribution is the practice of assigning value to company activities based on their effect on desired business goals. Measuring it gives us an idea about which company processes or initiatives need to be optimized.
Measuring attribution is not a complex concept. What makes it challenging is gathering and analyzing the ...
In the third post in his series on applications of the future, Sunil Belgaonkar explores the drivers of business application modernization, exploring topics like UI/UX, SaaS, analytics and more.