Tag: analytics

Marketing in the digital realm is about knowing what your potential customers are looking for and anticipating what will appeal to them. That’s why all digital marketing strategies begin with Buyer Personas, those fictional representatives of your ideal customers we all execute so much research to create. And we execute that research because we know the more insight we have into our potential customers, the more effective our marketing strategies will be.

With digital completely transforming the customer journey, it’s paramount to establish a holistic, integrated approach in your communications that encompasses all marketing functions. This includes the SEO and PR domains, which to some may seem worlds apart, but have to operate side by side to grow and amplify your company’s ...

The scope of digital marketing has been evolving rapidly, and for anyone who is in a full-time digital marketing position, the constant introduction of new technologies, tools and best practices could easily feel overwhelming.

Customers expect more than ever in a transforming digital landscape. Take full advantage of OpenEdge to stay modern and boost performance.

Attribution is the practice of assigning value to company activities based on their effect on desired business goals. Measuring it gives us an idea about which company processes or initiatives need to be optimized. Measuring attribution is not a complex concept. What makes it challenging is gathering and analyzing the ...