In today’s business climate, the changing dynamic with customer experience pushes organizations of all sizes to deliver an optimized experience as efficiently and quickly. As I discussed during my recent Personalization 2.0 webinar with Brendan Witcher of Forrester, many organizations don’t have technology that if flexible enough and robust enough to help them deliver the personalized experiences customer demand. My favorite insight from the webinar is that your competition isn’t the someone in your vertical, it is actually the last great customer experience your target customer had.
The timing our next release of Sitefinity, 10.2, aligns perfectly to the topics discussed during this webinar. Our product teams worked to enhance Sitefinity to improve capabilities around Experience Optimization Across Channels. Today, I’m excited to announce this Sitefinity 10.2 is publicly available.
With this release, we are proud to launch out-of-box A/B Testing functionality. Smartly integrated into the platform, marketers can easily manage and optimize their testing as part of their larger experience management initiatives.
In addition to out-of-box A/B Testing, we are also working to help marketers optimize the customer journey, integrate social media marketing and provide additional tools for content marketing. And last but not least, we are launching additional feature to help organizations with compliance initiatives.
While you can find more details in the Sitefinity document, here is a list of a few features in Sitefinity 10.2:
After spending 10+ years in the digital marketing industry in various different roles, Chris re-joined Progress because he saw how Progress Easyl could solve problems he experienced throughout his career. With a passion for technology and marketing, Chris leverages experience of 8 years at Microsoft, various start-up and mid-sized companies to focus on bringing fantastic products to market. In his spare time, Chris cheers for his hometown Saints and spends time chasing around his young son.
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