Google is transitioning from Universal Analytics to Analytics v4, which may affect sites built with Sitefinity. In this blog post, learn the scope of the change and how to prepare for it.
Google has decided to sunset the current version of its Analytics solution—Universal Analytics (UA)—on July 1, 2023. They offer a replacement solution, Google Analytics 4, which is incompatible with UA.
If you are using UA, this will affect your sites, because you won’t have access to your analytics data after the deadline.
Furthermore, the Sitefinity Analytics dashboard works only with UA. That’s why it will be deprecated in a future version of the product and will stop working on July 1, 2023, when UA stops working.
If you are using Sitefinity CMS Analytics, we recommend you stop using it, and start using the Google Analytics console instead.
To make sure that you continue to have uninterrupted analytics for your sites, we recommend you:
For maximum flexibility, we recommend integrating Google Tag Manager (GTM) with your Sitefinity sites, and then configuring Google Analytics within GTM.
For more information, see the documentation of Scripts Manager and Google Tag Manger.
Todor started his career in software development more than 20 years ago and has used multiple technologies, languages, and frameworks. He also switched professions a few times. His passion has always been the high-productivity, visual development with clean and unceremonious code. A passionate gamer and avid book reader, he still prefers spending quiet evenings with his family.
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