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If you are ready to break out of your static cookie-cutter mold and personalize your website, make certain you select the right web content management platform to help. You will want a solution that will work well for both technical and nontechnical users. Marketers should be able to easily accomplish tasks on their own, without having to wait for support. Developers and IT staffers should find features that streamline routine tasks and enable easy integration, customization and extensibility.
To personalize the online experience, consider these features in a WCM:
For more tips on breaking away from a static cookie-cutter approach and personalizing your website... Download our personalization white paper
View all posts from Eric Odell on the Progress blog. Connect with us about all things application development and deployment, data integration and digital business.
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