Lee Andron, Mobile Senior Product Manager at Progress
3:00 PM EST: Thanks for joining us.
Please look out for a summation post from us in the near future.
2:57 PM EST: Bono, asks Tim Cook to give their album to everyone.
Sounds like you can download their new album on Apple's dime. U2 - Songs of Innocence - https://itun.es/i6gw4hJ #iTunes
2:45 PM EST: Apple Watch has NFC for payment.
As U2 takes the stage! And we have wrapped up the event. Bono "we are the blood in your machines".
2:39 PM EST: Apple Watch is the most personal device Apple has ever created.
It works with iPhone 6 and 6 Plus, but it'll work with the 5s, 5c and 5. More than 200 million users can use it now. It works with iPhone 6 and 6 Plus, but it'll work with the 5s, 5c and 5. Starts at $349, available in 2015.
2:39 PM EST: Apple will save your life with active monitor.
"Apple Watch required some deep innovation."
2:36 PM EST: Apple will save your life with active monitor.
It can track a wide variety of activities; using an accelerometer and a custom heart rate monitor; it also uses GPS and WiFi in your phone to track how far you've moved. You can track calories burned, the activity you've done (anything at the level of a brisk walk or above); there's somethign that shows your sedentary time and how long you've stood. The Stand ring shows how often you stand. We all know how sitting will be the end of our health.
2:33 PM EST: Apps for the Apple Watch with WatchKit.
At W hotels you can wave your watch to the room door to unlock it, which is AWESOME and coming next year. WatchKit makes for custom notifications. So Twitter for instance will show you images, text, RT/Fav/Dismiss buttons. Nike,BMW, pinterest and more have already created apps.
2:30 PM EST: Watch to watch chat.
With the ability to draw images and send them, customer emoji, the ability to tap and have that feeling felt by the receiver.
2:28 PM EST: Access to all of your iCloud photos.
2:25 PM EST: Gesture support.
The face is touch and pressure sensitive. The notification is apparently so subtle that no one else will notice it; raise your wrist and it will pop up on your display.Apple analyzes the text that's coming in and guesses at what you might want to reply. You can accept, decline, dismiss from the watchface. You can also get messages with quick replies.
2:22 PM EST: Tons of watch faces, the watch face called Astronomy shows you the solar system.
The face is touch and pressure sensitive.
2:19 PM EST: Customizable UI. "The clock is the center of the universe" tap to go to an app.
2:17 PM EST: iPhone is required with Apple Watch.
"We know that wearing something all day every day becomes as much self-expression as it is functionality. We've designed a range of watch faces." "We've been working on the watch for a long time. We've assembled an amazing team to do so, that covers every discipline at Apple."
The back crystal also houses a charging solution, which is similar to the MagSafe charger.
2:15 PM EST: Highly customized faces and magnetic strap in 2 sizes!
2:10 PM EST: Digital Crown is the main interface for scrolling. If you and a partner both have an apple watch you can share your heartbeat.
There are four LED lenses. It detects your pulse rate. There's also a gyroscope and accelerometer. It's miniaturizing an entire computer system onto a chip. There's a custom-designed S1 chip that integrates many systems into one chipset.
1:59 PM EST: Apple Watch!
In Gold, Stainless, Aluminum, and rose gold.
"This is the most personal device we've ever created. We've set up to make the best watch in the world. One that is precise. It's synced with a universal time standard."
"We've invented new ways to communicate and connect, and works seamlessly with iPhone. It's a comprehensive health and fitness device."
1:54 PM EST: ApplePay API!
Developers can use the Apple Pay API to collect money.
1:54 PM EST: ApplePay!
Macy's and Bloomingdales; Duane Reade and Walgreens; Staples; Subway; McDonald's (which is also adding Pay to its drive-thru). Whole Foods is included as well! Lots of applause for that.
"Security is at the core of Pay, but so is privacy. We're not in the business of collecting your data." Apple doesn't know what you bought, where you bought it or any other details about the transaction. The cashier doesn't even see your name.
1:44 PM EST: ApplePay!
They expect to replace credit cards, because most others trying to solve the problem did not come from the user's focus. ApplePay will be different.
1:41 PM EST: iOS 8 launches September 17th!
See our post regarding iOS 8.
1:39 PM EST: Better camera with more advanced image stabilization:
1:28 PM EST: M8 motion coprocessor:
1:23 PM EST: Some Specs for the iPhone 6:
1:16 PM EST: Announcing the iPhone 6 and iPhone 6 plus. “Without a doubt, the best iPhones we ever done,” Cook says.
1:14 PM EST: A bit of technical difficulty with the Apple live feed. Live-blogging is a first for us. Lee is ready to take over now.
1:00 PM EST: Live! Keep tuned for more updates.
With over two decades working with Internet technologies and 12 years working specifically in the mobile industry, Lee Andron has guided more than 35 Fortune 100 companies in their mobile marketing campaigns, corporate mobile sites and mobile apps. Mobile Strategy, Usability, Information Architecture, advanced mobile web, WebApp and app design are all leveraged to develop unique creative solutions to the customer's problems. Andron was one of the early evangelists of HTML5 as a ubiquitous mobile solution and co-authored the book iPhone and iPad Web Design for Dummies.
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