If we want to capture structured data alongside all of the other information that goes with it: Did you purchase something? What about linking your review (unstructured data) to your purchase? Did you post your new purchase to social media? Only a multi-model database lets you capture all the data to get a complete picture.
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The contrast between scholarly and for-profit publishers has lessened; all publishers of information, regardless of discipline, face the same issues and problems: Getting the content to the correct audience first, faster and in a flexible way.