I recently attended Gartner Symposium to learn more about the challenges Senior IT leaders are facing today as well as some innovative approaches for solving them. One particular topic that captured my interest was that of simplifying data strategies in highly-regulated industries. So, I caught up with Bill Fox, VP, Healthcare & Life Sciences, to ask him to expound upon the challenges he addressed in his presentation, “Accelerating Innovation by Breaking Down Data Silos.”
The pressure of figuring out how to monetize content for greater profitability — has led media companies to using an untapped asset: Customer Data. Find out how this important source is increasing engagement — and profitability.
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