Company and Community
How Awareness and Lead Generation Marketing Differs
June 24, 2015
What’s the difference between awareness and lead generation marketing strategies and metrics? Why bother with awareness marketing at all?
Sparked for DataDirect Design Previews at Progress Exchange
If you’re been following our blog then you know we’re quickly approaching Progress Exchange, our...
Explore the Power of User Experience at Exchange
Progress Exchange 2014 is right around the corner and I am really excited at the opportunity to meet many of Progress’ customers and partners! If you’re looking to modernize your apps, enhance user experience (UX),...
Big Data's Big Picture: Lots of Little Connectivity Issues
Almost by definition, Big Data must focus on the big picture. Unfortunately, as the volume of data involved in Big Data efforts grows, the resolution of that big picture might be getting a little grainier....
Top Ten Proof Points for Adopting PaaS
If you think “Develop Your Own Application” (DYOA) is just a theory, think again. One Texas mom, who was tired of her son not answering her calls and texts, decided to invent an app that gives kids no choice but to reply to their parental units — by...
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