John Iwuozor

Content Lead

DualEntry

John Iwuozor is a content marketer and strategist who works with high-growth B2B SaaS and media companies. He currently works as Content Lead at DualEntry.

Bio Overview

Over the past five years, he has helped prominent brands and publications including Forbes Advisor, Ramp and Rippling build and scale their content programs. He has a background in mathematics and data science and holds an MSc in Mathematics and Data Science from the University of Stirling. He enjoys experimenting at the intersection of AI and SEO, conducting research, and finding practical ways to improve search visibility and drive growth.

John has also spoken at industry events including BrightonSEO, where he has shared his research and ideas around search and AI. Outside of work, he is an avid chess player and enjoys going down random rabbit holes, whether that means learning about a new subject or building something just because it seems cool.

Areas of Expertise

  • SEO, GEO & AI Search
  • Cybersecurity & Data Governance
  • Enterprise AI
  • Data & Analytics
  • Content strategy & marketing

Credentials & Publications

MSc in Mathematics and Data Science, University of Stirling

Connect

LinkedIn: https://www.linkedin.com/in/john-iwuozor/

Articles by the Author

Unintentional Biases in Big Data: The Case of Bank Loans and Insurance
Underwriting, lending and insurance premium calculations are some examples of where the financial and insurance industries need to keep a watchful eye for data bias.
Making Your DXP Accessible: What Businesses Need to Know
Accessibility isn’t just about compliance or avoiding lawsuits. It’s about inclusivity and building experiences that empower all users.
John Iwuozor October 16, 2023
Fraud Detection and Prevention in Financial Services: Leveraging Progress Corticon for Real-Time Decisioning
See how financial institutions can use Progress Corticon for a multi-layered fraud strategy, with custom rules and models, resulting in an enhanced customer experience.
The Role of Policy-Driven Solutions in Ethical Decisioning
Having the right policies in places can help combat bias in AI/ML decisioning. Follow these practices to craft an ethical automated decisioning solution.
Understanding Data Bias and Its Impact on AI/ML Decision Making
With the growing prevalence of AI/ML, it’s vital we understand how data may be biased and what this means for business decisioning.
How is a CMS Different from a Digital Experience Platform?
CMS manages content, while DXP elevates user experience with engagement and personalization tools. Choose the right solution for your goals.
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