These are unprecedented times with uncharted outcomes on many fronts: personally, professionally, corporately, and nationally. We are compassionate for the sick, worried about the healthy, panicked by the paranoia, and frustrated by the news.
We live under new protocols like social distancing, self-quarantined, “toilet paper gate 2020” and more. We all need to do our part, even when it’s inconvenient, to thwart the spread of this disease.
In the spirit of learning, understanding, and business continuity, I do think there will be a short and long-term change in our consumer and business-to-business (B2B) behaviors that will need to be addressed. Although some industries are being hit harder than others, we will all be affected. So, let’s dive deeper into the question in every board room: What do we do?
I do not think this is the time for business to contract, but to invest. Since the turn of the century, history has taught us that retracting and “waiting out the storm” is a strategy that does not move the ball forward nor does it prove beneficial when markets improve. Now is the time for companies to invest in their digital strategy to create better engagements through intentional digital experiences.
It’s important to take the time to understand and identify the current changing landscape. With people, both consumers and customers, working more from their homes, or the lonely few who risk it in their office buildings, they are spending more and more time online—yes, even more than normal. They are watching their news outlets, reading and submitting social posts, online shopping, and, of course, trying to figure out how to work from home and keep their children occupied.
There is an increase in digital consumption and the appetite for great digital experiences is far from being quenched.
What is your company doing differently to intentionally engage and approach the market?
Investing in an improved digital experience holds many benefits for your company. According to a salesforce.com report and eMarketer, more than two-thirds of consumers and customers will spend more money with companies who delivers on a good digital experience and almost three-quarters of customers will move to a competitor who does it better.
Not only is there opportunity to increase revenues, there is an opportunity to get more customers from your competition and get them engaged in your loyalty loops.
Here are five ideas your company can operationalize today:
We have never experienced times like these, and this calls for action to take place, doing nothing is not a successful strategy. Invest in your digital marketing strategy, engage with customers in new and exciting ways, and set your companies up to become stronger by delivering on outstanding digital experiences that keep them coming back for more.
At Progress, we have the technology and delivery partners to quickly get your company set up and executing on an affective and influential digital strategy with digital experience platform allowing you to adapt and pivot to new digital trends and engage your customers with experience that delight and disrupt.
Gregg Shupe has nearly 20 years of professional marketing experience across a broad range of industries including enterprise IT, consumer electronics and telecommunications. While focused on delivering Digital Experience Strategies, Shupe has a proven track record of helping companies and business partners digitally transform their organizations into the modern era.
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