Staying ahead of the competition is the name of the game! As was the case for Adobe, one of our customers, which recently shared their story of how Progress helped catapult them to the top of the leaderboard in the digital media industry.
Adobe’s commitment to revolutionizing how the world engages with ideas and information is as strong today as it was when the company was founded in 1982. Over the years, Adobe has helped redefine industries with innovative technologies and products and today Adobe is changing the world through digital experiences. Content built and optimized with Adobe products is everywhere you look—from websites, video games, and smartphones to televisions, tablets, and beyond.
Adobe faced the significant challenge of needing to efficiently deliver and improve territory assignments and lead distributing information to keep their global sales operations working smoothly. After seeking out a solution with high-performance business-rules-management and data-delivery capabilities for its worldwide sales organization, Progress Corticon was the answer.
A market-leading platform for executing business changes used by more than 500 customers worldwide, Corticon enables Adobe to increase the agility of the decision-change process, and gain new insights in the connections between individual recurring decisions and business performance. In particular, Adobe’s sales force and product lines have benefited from predictable and accurate territory assignment and lead distribution rules and information that drive fundamental sales visibility, forecasting and compensation processes.
Based on the current results Adobe is seeing from the Corticon platform, the company is now seeking to further standardize the software to address new requirements for business rules administration and processing. With this success, other groups within Adobe have also started to use Corticon for new rule applications, including one for product subscription management. We can only imagine what this partnership can come up with in the future!
Kevin Foster is Senior Product Marketing Manager at Progress. He is responsible for the go-to-market planning, product marketing and strategy for Progress Corticon Business Unit. Kevin joined Progress in 2013, after 15 years of technology marketing and management experience with various hardware and software vendors.
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