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Of course, you can’t afford to put up a page for a month, then replace it with another version and measure the results at the end – that would take too much time and the dynamics of the circumstances might also affect your visitors’ behavior. That is why it’s best to have a way to measure the pages’ impact side by side.
Google gives a great tool to achieve that – it’s called Google Experiments. The whole process involves several easy steps and can be set up literally in less than 10 minutes.
Copy that code, open your website’s page template and drop a Google Analytics widget somewhere in there. It will not be visible on the frontend, so it’s not that important where you drop it.
Paste the tracking code inside:
Now your website is connected to your Google Analytics account and it will start sending visitor data.
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