Create and deliver personalized experiences across digital properties at scale
Build engaging websites with intuitive web content management
Leverage a complete UI toolbox for web, mobile and desktop development
Build, protect and deploy apps across any platform and mobile device
Build mobile apps for iOS, Android and Windows Phone
Rapidly develop, manage and deploy business apps, delivered as SaaS in the cloud
Automate UI, load and performance testing for web, desktop and mobile
Optimize data integration with high-performance connectivity
Automate decision processes with a no-code business rules engine
Globally scale websites with innovative content management and infrastructure approaches
Content-focused web and mobile solution for empowering marketers
Faster, tailored mobile experiences for any device and data source
UX and app modernization to powerfully navigate today's digital landscape
Fuel agility with ever-ready applications, built in the cloud
Avoid the common pitfalls of mobile app failure with careful planning.
While it should go without saying that you need to start with a great app, having a roadmap will help you to achieve that goal.
As you begin building your first (or next) mobile app, consider the top five reasons apps fail so you can protect yours from the same fate.
Unfortunately, having a great idea for an app isn’t enough to ensure it will be successful. If you review the lists of the top apps being downloaded, it appears the formula to get your title on there is completely arbitrary. Let us help you, with our five-step road map to protect your mobile app from failure:
Understanding your users will go a long way toward creating an app that provides the experience you intend. If your app users are likely to be Web-savvy, you can make a more sophisticated user interface; if they’re novices, you need to be sure it’s as simple as possible. Nick Black, co-founder and director of Apadmi, recommends evaluating where your customers are likely to use the app and making sure you accommodate the connectivity they may (or may not) have, as well as the length of time they are likely to be engaged within the app.
Even though app store search mechanisms are improving for all of the major stores, the best way to gain momentum is to advertise by word of mouth. Apps that engage users by making it easy for them to invite friends will be more successful than those that don’t.
Users love being social—embrace that and build on it.
You should easily be able to answer a number of questions regarding your app:
Every development project should begin with a peer review: look at your competitors and identify what they’re doing well and where they’re falling short. Keep in mind that simple apps are more attractive to users; too many features make an app feel overwhelming.
Pricing is always tricky. You’ve invested lots of time and effort (and quite possibly paid capital toward development), and you are eager to recoup those costs. The problem is, it’s tough to make your money back $0.99 at a time—especially when users pass you by because your app isn’t free while competitors’ are.
This isn’t to say you shouldn’t charge users money in other ways. In-app monetization is the most effective way to get money for your efforts: users have installed your app and in many ways have become a captive audience. As long as you did your job well and the app provides the service you advertised, users will gladly invest.
There is a common misconception that once you build and launch your app you can walk away and wait for the money to roll in. While that may work for a short while, if you want people to trust you with their wallets, they need to feel as if you will be there for them… not only with ongoing customer service and support, but also with updates and enhancements to the app (particularly as the mobile operating systems it runs on are upgraded).
There is no magic wand that will guarantee the success of a mobile app. But following these five simple steps will go a long way toward helping you build a profitable app store presence.
When you are ready to move your great idea to the next level and begin development, consider evaluating Progress® Rollbase® Mobile. Our low code, mobile application development platform that can help you succeed.
An experienced content and social media marketing professional, Michelle writes frequently about the practical applications of information technology.
Copyright © 2017, Progress Software Corporation and/or its subsidiaries or affiliates.
All Rights Reserved.
Progress, Telerik, and certain product names used herein are trademarks or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the U.S. and/or other countries. See Trademarks or appropriate markings.