Follow along in this tutorial video to learn how to connect the Progress DataDirect Google Analytics JDBC Driver to Tableau. Google Analytics is a a web analytics tool that lets you measure your website traffic. Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set.
Google Analytics offers access to all of this important data via APIs. However, APIs are notoriously difficult to use within SQL-enabled tools used for data integration, business intelligence or analytics.
Progress DataDirect’s Google Analytics JDBC Driver will enable you to unlock this data to be used seamlessly with any SQL-enabled tool. Creating reports in Tableau is easy once you’re able to access the data that is important to you. Visit our site at https://www.progress.com/data-connectivity/martech to learn more about our Google Analytics connector, additional connectors for other martech data sources, and to download a free trial.