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Connect and Query Google Analytics Using Tableau

Oct 30, 2020

Follow along in this tutorial video to learn how to connect the Progress DataDirect Google Analytics JDBC Driver to Tableau. Google Analytics is a a web analytics tool that lets you measure your website traffic. Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set.

Google Analytics offers access to all of this important data via APIs. However, APIs are notoriously difficult to use within SQL-enabled tools used for data integration, business intelligence or analytics.

Progress DataDirect’s Google Analytics JDBC Driver will enable you to unlock this data to be used seamlessly with any SQL-enabled tool. Creating reports in Tableau is easy once you’re able to access the data that is important to you. Visit our site at to learn more about our Google Analytics connector, additional connectors for other martech data sources, and to download a free trial.

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