A live webinar from SilverTech, a Sitefinity partner
Turn your data investments into measurable growth
Banks and credit unions have invested heavily in first-party data, AI and modern digital platforms. Too often, those investments stop at basic behavioral tracking and generic experiences.
In this session, SilverTech will show how to connect customer intelligence across channels and activate it inside a Sitefinity-powered digital experience to drive real business outcomes.
See a real-world example from St. Mary’s Bank
Learn how St. Mary’s Bank connected core system data, a modern data warehouse and AI-driven insights to deliver identity-based personalization that deepens relationships and increases conversions.
What you’ll learn
- How to connect core system data directly into digital channels for real-time personalization
- What it takes to move beyond behavioral targeting to identity-based personalization that drives growth
- How to develop actionable personas using real data instead of assumptions
- Where AI-driven insights unlock deeper understanding of known and anonymous users
- How to integrate data platforms into a scalable personalization framework
- Why first-party data enables compliant personalization competitors cannot replicate
Meet the experts
Tracy Durocher
Vice President of Marketing, St. Mary’s Bank
Tracy will share how her team connected critical systems and customer intelligence to deliver more relevant digital experiences and stronger conversion performance.
Derek Barka
Chief Innovation Officer, SilverTech
Derek will break down the strategy and architecture behind next-generation personalization, including how to activate first-party data and AI insights in regulated environments.
Ready to join?
Get the framework, examples and practical steps to move from data collection to personalization that performs.
Can’t attend live? Register anyway to receive the recording, when available.
